Start small,
Deliver immediate value
& Iteratively enhance.
WHAT'S YOUR SKATEBOARD?
Skateboard -
An initial, simple version that addresses the basic need of moving from A to B,
focusing on early testing and feedback rather than customer satisfaction.
Bicycle -
Further improvement offering faster travel and better usability,
showing a significant shift towards meeting the customer's initial expectations.
Motorcycle -
A more advanced solution that introduces speed and
efficiency, getting closer to the envisioned product while still
iterating based on feedback.
Car (Convertible) -
The final product that fully meets the customer's needs, potentially with
features (like being a convertible) that were not originally specified
but were discovered to be desirable through the iterative feedback process.
Scooter -
An iteration that improves on the skateboard by enhancing stability and
usability based on feedback, still focusing on the basic transportation need.
B
Henrik Kniberg
Whether you're looking to launch a
new product or revamp
an existing one, we have the tools to make it happen.
Let's Work Together
Have an idea?
