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Start small,
Deliver immediate value & Iteratively enhance.

WHAT'S YOUR SKATEBOARD?Skateboard -An initial, simple version that addresses the basic need of moving from A to B,focusing on early testing and feedback rather than customer satisfaction.Bicycle -Further improvement offering faster travel and better usability,showing a significant shift towards meeting the customer's initial expectations.Motorcycle -A more advanced solution that introduces speed andefficiency, getting closer to the envisioned product while stilliterating based on feedback.Car (Convertible) -The final product that fully meets the customer's needs, potentially withfeatures (like being a convertible) that were not originally specifiedbut were discovered to be desirable through the iterative feedback process.Scooter -An iteration that improves on the skateboard by enhancing stability andusability based on feedback, still focusing on the basic transportation need.B
Henrik Kniberg

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